April 21, 2004

Quick take

Grabbed a copy of The Morning Quick, the new morning newspaper from Mid-day. Dumped along with the raddi, the newspaper vendor at Vasai railway station did not know it was from the Mid-day stable.
The general look is the same as the AM edition. The masthead is a mix of trad and mod. ‘The Morning’ is in the same font as The Afternoon Despatch & Courier masthead, while ‘Quick’ is in a larger size, with a modern look.
An easy read, with a lot of tweaks done on the AM edition. The word ‘Mid-day’ is missing from most of the edition, except perhaps from the imprint line.
Invitation price: Re 1.
Initial verdict: I like it.
But will it take on The Times of India? We will have to wait and read.

Earlier report: The Morning Quick