April 19, 2004

The Morning Quick

After Mid-day AM flopped (I was one of the few who liked it), here comes The Morning Quick. Probably what five interns could not do (take on The Times of India), Mid-day hopes to do better this time.

The catchline is: All the news. Just shorter.

PS: Mid-day had an AM and a PM edition some years back too, though of a different type. There was an editor (AM) and a deputy editor (PM). The deputy editor used to oversee the first edition at night and the editor used to come in each morning, scream out some sweet nothings, and overhaul the edition, the AM edition. Now, now don't ask for names.